Our Experience

Our team offers a diverse range of knowledge, expertise and experiences to help achieve your goals. From household products & chemicals to plastics packaging and outdoor recreational products, we have experience with open innovation and design thinking as well as various manufacturing technologies, processes and work environments around the globe. 


Importantly, we have delivered results not only for large, multi-national corporations but have delivered significant results for companies with annual revenues from $30-$100 million.


Cardinal Points Associates has (3) focus areas: 


New Products – Having the training and experience in a true end-to-end new product process, we can lead the early-stage processes to develop a portfolio of consumer facing concepts and then assist in the prioritization and identification of the high-potential opportunities. Cardinal Points can work with your existing team or help to assemble a team of partners and external expertise to supplement the team you have.


We have the processes and discipline to capitalize on those high-potential ideas by leading your efforts in product development from the selection of materials, suppliers and equipment sourcing to the successful qualification and start-up of your new product.


Manufacturing & Sourcing – Success in the marketplace also requires a manufacturing and sourcing network that provides for high-quality products at the lowest appropriate costs with enough capacity to meet your customers’ needs. 


We have experience in process development and improvement, manufacturing engineering, plant leadership, contract manufacturing (domestic and global) and supply chain development.


In terms of networks, the team has engaged on new product & technology acquisitions, acquisition target assessments & integrations, manufacturing footprint analysis & changes and sourcing/supply chain studies and recommendations.


Project Management – We have helped develop and launch project management processes in large companies and understand how to scale that appropriately for your company. From standard project management to flexible, agile techniques, we can work with you to find the method suitable for the project and your company.


Beyond the new products arena, we have applied our project management skills to capital equipment installations, new building projects, organizational changes, manufacturing network changes and strategic assessments.

Why Us?

Having developed and led end-to-end processes for the launch of new products in the fast-moving consumer goods industry, we have developed the mind-set for customer service, speed to market and consumer satisfaction that can help you meet your goals. 


We understand that brand growth in the marketplace is driven by developing & delivering innovative products that exceed the consumers’ expectations – working with insights and methods that can often realize an unmet consumer need giving you a significant market advantage.


We focus on developing and leading solid processes that deliver repeatable excellent outcomes.


At Cardinal Points, we appreciate the need to focus on your teams, transferring the knowledge of process and discipline to build your capability.

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